Busy Final Fall Push

Busy Final Fall Push
The coming weeks are crunch time as you know, getting all our media created and placed. This has been a great year for most jewelers in our group and I’m so proud at how you have all made the most of challenging times. Bridal sales are strong and seem to be getting stronger. Gold buying has slowed but it’s still coming in. Higher end pieces are getting interest and business. At least a third of our group will post record sales this year!

Better Holiday Sales
It’s still tough in parts of California, Nevada, Arizona and Florida, anywhere real estate is still soft. But have faith. It is becoming very clear that the overall economy is slowly gaining it’s strength back. Small and mid sized companies are starting to hire and build, realizing the only smart defense in business is an offense. It’s grow or die. It’s in the American DNA. We don’t quit. We dig in and reinvent ourselves through innovation and risk taking. I can virtually guarantee unemployment numbers will start dropping in the coming weeks and months. Consumer confidence will continue to improve right into the holiday selling season.

Market dominant jewelers are going to see solid sales increases over last year. Average tickets are going to increase as consumers shift away from charm craze and look for something a little more substantial. It won’t be a luxury boom…just a shift. It’s going to mean better margins. Bridal customers are going to continue seeking nicer more original designer engagement rings with less emphasis on the center diamond. This again means better margins.

The Weeks Ahead
I am busy finishing schedules and creative and getting it placed. Here is my schedule:

10/24-10/25 Dave Schneider Jewelers, Long Beach, CA, TV shoot

10/26-10/27 McCaskill & Co , Destin, FL, radio production here in Charleston

10/31-11/3 Michelson Jewelers radio production in Paducah, KY

Travel and or Production to be confirmed & completed:
Perry’s Emporium, Capri Jewelers, Marshall’s Jewelers , Ringmaster Jewelers, Siegel Jewelers