David Fairclough reports HUGE increase in the mid-west!
This rock star’s stones are on a roll!
In the last 6 months, since November, David Fairclough Fine Jewelers in Toledo is up an astounding 37.41%! Not only was he up 100% in March,He was up 86% in January, 43% in April and it’s not slowing down…. May will be up at least 100%! What’s his secret? David has a consistent, market domination business model. His goal from the beginning was to be THE diamond engagement ring store in the Toledo market. Over the past 10 years he has never wavered from that goal. Here are his three secrets to success….
His Business Model:
His whole team is trained and focused on empowering bridal customers with everything they need. They teach, they don’t just sell.They raise standards and then they meet them with the finest cut diamonds in the market. They are one of the largest HeartStar diamond stores in the country! It’s about ethics and doing the right thing for every customer, even if that cost you a little more up front. As David would say: “If you’re just chasing a buck you’ll never catch it”.
His Consistency:
He doesn’t chase fads. He consistently sells a better quality diamond than any of his competitors. He doesn’t try to be all things to all people. In good times and bad, people will always get married. When the affluent women and Baby Boomers quit spending, bridal has carried David right through the Great Recession.
His Market Dominant Advertising:
When everyone stopped advertising last year, David kept right on going, and going, and going… David owns radio in the Toledo market. He’s on 5 stations almost all year. Of all of my clients David has most completely embraced our advertising program and for the last 10 years has never backed off. That takes wisdom, guts and faith.
This business isn’t complicated.
Clearly define your business model. Stay consistent. Sell only the finest quality. Then tell everyone over and over again!
Do these three simple things and you to can be a Rock Star.
Great Job David, Max and the whole DF Team!