Is Your Virtual Store Open?
NOW IS THE TIME TO MAKE SURE YOUR VIRTUAL STORE IS OPEN!
Due to COVID-19, many jewelers have been left to temporarily close their retail store to customers and are depending on their websites and digital marketing efforts to remain top of mind.
If you are feeling overwhelmed right now, you are not alone. Freshley Digital is here to provide you with the tools you need to get through these difficult times.
Now more than ever, it is ESSENTIAL that you continue to stay in front of customers and potential clients. Things may seem bleak, but when this is over, and it WILL end, folks will be excited to get out and support their local businesses.
Your store may be temporarily closed to retail customers, but your website is not
We have the digital cure!
Right now, consumers are not out and about shopping, eating, going to the gyms, or social gathering. While people may be staying at home-EVERYONE is online using various devices. I don’t know about you, but I haven’t left my house in over a week and have done ALL my shopping online. Which brings me to my first digital cure tactic….
1. Addressable geofencing: With this tactic, we can target users in their homes based on your target demographics, such as zip codes, household income, marital status, whether or not they are investors or luxury buyers, etc. With many consumers at home right now, we can target them directly on their various devices by serving custom banner ads!
2. Facebook ads: Here at Freshley, we will create campaigns for you that have specific goals, which we call advertising objectives and then create ads within those campaigns to help them reach those specific objectives..! These visual ads can highlight specific products and/or deliver a custom message to your current and potential clients. These ads will reach beyond those who already like your page, and target a whole new group of potential clients.
Whether or not you are a fan of Facebook, your customers are, and they are on it now more than ever.
3. Your website is now your storefront! There is no better time than now to update your website or become e-commerce enabled. Allow your site to be your shop window during these next few weeks or months. You may have been thinking about a new website, but haven’t been convinced it was was a necessity-these current times prove otherwise. Consumers are home and online shopping! Our team of designers and developers are here and ready to build you a beautiful, new, SHOPABLE website using the latest Magento 2 platform.
Some Additional Tips:
Make sure your store hours are correct on your website & Facebook.
Use a chat box on your website to communicate with shoppers.
If you are temporarily closed, forward calls to a sales person.
Consider curb-side pick up, by appointment only and delivery
We truly believe the current situation is temporary-we are keeping a positive outlook and want to be sure that while your physical store may not be open for the time being, your virtual store is. We want to make sure you are staying top of mind-when this is over, people will be ready to shop and support local businesses.