Michelson Jewelers post 25% Bridal Sales growth

The Cutting Edge
"It's almost getting to be fun!" Louis Michelson, president, Michelson Jewelers, Paducah, KY
"It's almost getting to be fun!" Louis Michelson, president, Michelson Jewelers, Paducah, KY

Michelson Jewelers closed out October with 25% growth in just bridal sales in just the first four months with Freshley Media and our newest Ideal Marketing Group member. Overall store sales are up over 33% for the same period! Louis Michelson’s store has long been the largest jeweler in western Kentucky, but they are fast becoming a category killer…a super store. We just completed recording his holiday ads and Louis is pumped up about the fourth quarter. Here is what Louis said in a recent email after a busy saturday afternoon to all of us on the team:

“Guys, Just got to say how excited I got aprox. 30 min. ago when we had 4 bridal customers at same time!!!! This is first sat. afternoon that felt and looked like a bridal jewelry store should look!!! We closed one deal for $3,000 one for $18,000. And for sure I am involved in that will be at least $20,000!!!! Wow! Now we are starting to act and look like the destination Diamond Bridal Center we have planned to be!!!! It’s almost getting to be fun!!! We also had a HOF exchange from $13,000 to $22,000 this morning. A big THANKS to you guys for having the faith to push us and keep us focused!!!! HAVE A GREAT DAY SUNDAY ,  AS I FOR SURE WILL!!!!”

To be sure, everything was just right in Paducah for great growth. While it’s not a booming town, Michelson Jewelers has a long heritage as the tri-states finest jeweler. The experienced team at Michelson lead by manager Patti Lane, knew their stuff, but traffic had slowed and young people simply had come to believe that they just couldn’t afford the finest jeweler in town. Management consultant Dave Mintzer got me involve on the marketing side and with all of us working together, we are turning that frown upside down! With brands like Tacori, Hearts on Fire and Scott Kay…and Louis’ folksy, familiar voice we are calling the market home.

Some people want to complain about business, some get up and change the world. Louis, Patti, Bill, Dave and the whole Michelson team are changing their world, and that is what real living is ALL about. Its…almost…fun!

Have a Great Week!