Michelson Jewelers taps Freshley Media

I am pleased to announce that one of the south’s oldest, most respected jewelers, Michelson Jewelers of Paducah, KY has joined the Ideal Marketing Group and tapped Freshley Media to become their new advertising agency. I spent last week in Paducah and had a blast with Louis Michelson, his daughter Lindsay, long time manager/ super woman Patty Lane and the whole staff. Jewelry management consultant Bill Mintzer was also on hand as we mapped out strategy for the coming year.

Michelson Jewelers faces the same challenges we all do, but with flagship brands like Tacori, Hearts On Fire, Scott Kay, Lagos, John Hardy, Pandora and dozens more, they are by far the largest and finest jeweler in the Tri States area. Our focus will be on young adults and bridal as we work to dominate every segment of our industry from Bridal to Couture. Louis is no stranger to the advertising side of our business and as a natural pitchman, he does radio as well as anyone I have ever worked with. Welcome Michelson Jewelers.

Get me your May Sales Figures
May is looking better than I thought it would but all the numbers are not in yet. If you have not please email me your May sales figures this week so I can report the group numbers.

Truphonic Progress
Truphonic Recording, our new state of the art audio and video studios in Charleston are ahead of schedule and we should be operational by early fall. Ultimately all of our operations to support you, web design, radio and TV will all be under one roof, making Charleston, SC your home away from home. Who says you can’t combine work with pleasure?