New Wells & Co. Site Goes Live

Chris Wells and Wells & Co Jewelers in Virginia Beach made big strides forward this year. Like almost every jeweler in the country he had to hit the restart button in January 2010 after a difficult 2009. Part of that restart was joining the Ideal Marketing Group and hiring Freshley Media. He shook up his inventory and shuffled some personnel and ended 2010 with a solid increase. The biggest changes included adding Pandora in July and making a full court press for his diamond engagement ring department with an annual radio campaign. “We’ve seen a steady increase in diamond traffic and Pandora has been amazing. We’ve done twice as much as I projected, plus I’ve now got a price point I just didn’t have before” Chris shared with me the other day.

Wells & Co.’s fresh new web site is another big step forward. Check it out at www.wellsandcojewelers.com