This Is The Week!

This is the most important week of the year. Why? Because this is the week that will set the bar for the Holiday selling season. How well you do between now and Sunday will have a huge impact on your final totals. Here is why: This is the week when you and your sales team’s actions have a real impact on sales, because this is the week you can act instead of just react. This is the week to be proactive, to prospect, to reach out to all of your best customers. This is the week you should be delivering holiday greetings and invitations to come to your store. This is the week you call old friends and old customers you haven’t seen in a while. This is the week you go though your customer list and reconnect. This is the week to take action, early- before your customers have decided what to buy the ones they love for Christmas.

For the next 10 days, from now until Friday December 8th, make a plan for each day to spend at least one hour every day prospecting on the phone and through email. Here is my promise. For every 5 people you actually talk to, you will make at least one sale. The best of you will sell 2 or 3 people for every 5 you call. You have no idea the power of your relationship with your clients. They love your store and like doing business with you. Most importantly, they love jewelry and giving it as a gift. If they know you, have something already picked out just for them, they would be crazy not to come in and at least see it. I am always flattered when a salesperson I like, from a store I like, gives me a call. It makes me feel special and important. It puts me in the holiday spirit and makes my shopping easy!

Don’t waste your customers’ time. As you go through your prospect list, pick out specific pieces in the store that fit each client perfectly, items you know they will love. Be their secret shopper, Santa’s little helper. That is your job, right? Then pick up the phone and start calling. Again, the more thought you give, the better the return. Your client’s time is precious. Remember, for many of your customers, money is not the issue… it’s more about how meaningful, how precious the gift will be. It’s your job to make this Christmas morning unforgettable.

The last two weeks you will be too busy to be proactive. Start now. Start Today! Make this the best Christmas Selling Season of your jewelry career!

Merry Christmas!