Effective Advertising, Measurable Results.

Focusing on the Details: Target Audience

We know that anyone who is going to be the MOST interested in your Jewelry Store’s collections and services are those who have shown certain behaviors online that connect them to those products and services – this is your target audience. We find your target audience by selecting certain factors including lifestyle, interests, life stage, location, age and even economic status, while building your ads. We choose these factors specifically for your store based on local competitor analysis, consumer study and customer history both in-store and online.

We focus on a few specific target groups so that our digital strategy is the most effective for our clients. If we are running an ad for engagement rings in your store, we specifically target individuals who are in relationships, but not yet married, and those who are showing a pattern of interest online in the topic of engagement, and looking for diamonds. This is one example of how we build an intentional audience with digital advertising.

Being intentional and thoughtful in the way we build our ads is a critical part of what makes our approach effective. This is the simplest way to ensure that the ads that we run are reaching the target audience you need for sales.

Are you reaching your target audience? We can make sure you are!