Why Google Advertising is so important, and why choosing Freshley Digital to run your ads can make a positive impact in your ROI.

#1 Speed.

Google Ads gives you more of an online presence and a much faster period than traditional organic search. Pay-per-click (PPC) ads will always be on the top of the first page of Google above any organic search results.

#2 A/B Testing.

Different ads are displayed on different platforms such as; desktops, laptops, iPhone etc simultaneously to see which ads are the most successful. The advertisements that are found to be the most successful will be used most often on the best performing platform. Ads with poor results will be removed immediately! This is why the analytics (and reporting) are important because it is how you will get an accurate report of the number of people who clicked on which ad!

#3 Optimization.

Retargeting ads can be used to follow people who visited your website to not forget about your store or the item they were looking at. These ads serve as reminders, and the people they target are more likely to return and make a purchase! Google Ads gives websites the ability to save time, develop successful ad campaigns, be flexible when choosing ads, and monitor their ad.

If you are not running Google Ads, you are missing potential customers!