In With The New Normal

OUT WITH THE OLD IN WITH THE NEW NORMAL

If you have learned anything over the past few months, it is the FACT that consumers are looking to their digital devices to make purchases and research products now more than ever. As your brick & mortar doors begin to re-open, NOW is the time to make sure your website is looking its best. Think of this time as a “Grand Re-Opening”, with a brand new website to boot. If your doors remain temporarily closed, a shop-able website can provide you with an additional revenue stream.

Three signs your website is ready for a change!

1. Your Website Isn’t Mobile Friendly
This is CRUCIAL! More searches are made on mobile devices than desktops, and a huge number of those searches result in a purchase or social share. Bearing that knowledge in mind, you can’t expect your website to have that kind of success among consumers if it isn’t responsive to different devices.

2. Your Site Has an Outdated Look
The aesthetics of your website play a huge roll in a user’s initial impressions. Think of your website as your stores “calling card”. If your website has an outdated look, it’s likely diminishing your authority and users will be quick to judge and move on to a competitor with a better looking site.

3. E-commerce enabled
If you only have one way people can shop for your products you’re missing out on the shoppers who prefer to (and sometimes are only willing to) shop the alternate way (think Millennials). Many people like to shop online, especially given the climate that we are living in! Shopping online also gives them the ability to shop when they want; including times that your store is closed. Remember, your eCommerce store is ALWAYS open. Regardless of an individual’s reasons, more and more people are NOW turning online to get shopping done.