The Importance Of Your Digital Store
While some of the country remains on lockdown (although things seem to be changing rapidly!), other states are beginning to loosen restrictions and allow for more non-essential businesses — including Jewelry stores to open! We know you have been waiting for this day, and we are so glad to see things start to get up and running again, although it may look a bit different.
Most retailers are allowing stores to sell via curbside pick-up and private appointments and/or virtual appointment. Several other areas are allowing store to re-open to the public with many policies in place.. Many stores are thinking through what policies and guidelines they will need in place before the doors start to open.
One things that has NOT changed, is how much this pandemic has shown the importance of a strong website that is partly or totally e-commerce enabled
With all that said, now is the time, more than ever to make sure your website is on par with your customer’s standards. Consumers are going to want to see what you have on your website so that they will know precisely what they are looking for when they enter your store, considering the climate that we are currently living in, an updated attractive website is beyond necessary.
ACTION STEPS
Over the last few months your website has become your primary interface with the public. Well, that is not changing anytime soon! Ask yourself: Is your website up to date? Is it loaded with current products and accurate pricing? Is it e-commerce enabled? Do you have a shopping cart?
Use the time in the coming days and weeks to tune, improve, or even plan to replace your current site with a state of the art website. Our team is here for you to do just that. Nobody builds a more attractive, stoppable, and compelling custom jewelry web site than we do. Your consumers want to have the ability to go to your site, see what you have in stores and possibly even shop your site!
Are you using an online Chat/Concierge to give shoppers immediate access to a sales associate? This real-time shopping tool is going to see heavy use in the coming days and weeks. If you don’t have one, our team can get one started in just minutes! If you do have one, make sure your team is appropriately scheduled so you don’t miss a call. A quick chat can lead to a BIG sale!
Having an up to date website means you have updated banners with correct store hours, assuring your customers of what you have in place to ensure there health and safety and how you are following the CDC guidelines. We want more than ever for your customers to re-enter your stores, but that starts will letting them know you are open and how you plan to proceed as a business during this time.
Please know that the Freshley Digital Team is here to help. We are here to answer your calls and emails and provide whatever support you need during this trying time!